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They are everywhere, we are surrounded by them and the moment we see them we immediately connect an association with their parent brand. Yes we are talking about logos; we are bombarded by their presence everyday, according to one statistic an average guy would see close to 250 logos in a day. Here’s a look at some of the most famous logos and the concept behind them.
Apple
The apple represents the tree knowledge with reference to Adam and Eve. The bite in the apple represents a byte of memory. The bite/byte was made a part of the logo to avoid confusion between tomato and apple.
Amazon
At first look the Amazon logo appears to be just plain text with a yellow smile beneath it. If you observe closely the smile is in a shape of an arrow which starts from letter a and points to z which signifies that Amazon sells everything from A to Z.
IBM
The IBM logo, also known as the Big Blue where big signifies the size of the company, blue is the official colour. The logo is divided in eight parallel bars and in the lower right corner the lines represent an equal sign which generates a message of equality.
Cisco Systems
While on their way to register their company the founders of Cisco crossed the Golden Gate bridge and decided to name the company Cisco taking its name from San Francisco where the bridge is situated. The logo represents the Golden Gate bridge.
Sun Microsystems
The Sun Microsystems logo was designed by Prof. Vaughan Pratt of Stanford University. The letters S, U and N are interspersed in such a way that the word SUN is formed and read from all four directions.
Fed Ex
Although the Fed Ex logo appears to be quite simple without having any fancy pattern or colour scheme but if you closely observe the E and X the shape of an arrow pointing towards he right comes out. The arrow signifies moving forward and that’s what Fed Ex does.