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Airtel has launched the world’s first Unstructured Supplementary Service Data (USSD) based Facebook access service in India. This service allows you to access everyone’s favourite social network an internet connection. Airtel users will be able to update their Facebook status for free, and for Rs1 a day, view/comment/Like news feeds, post on walls, confirm friend request, find and add friends, and view notifications.
Because USSD is a session based communication, unlike SMS, which is transaction based, it has significantly faster response times, and is more suited for content-based and interactive applications. It functions somewhat like a menu-based browser. The technology is unique to GSM, and is a built-in way to transmit data over signal channels. Airtel’s USSD solution is based on Fonetwish, developed by U2opia Mobile.
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