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Unlike other social networking sites Twitter allows you to follow most people without their permission and at times it helps to know which of the numerous names you follow actually follow you back and are more like friends rather than followers. Try Twitter Karma, a great app that lets you sort though all those you follow and see who are the ones you have mutual follow/follow-back relationship with. Slightly easier in presentation for sorting through larger number of people is Friend or Follow. For those of you with relatively evolved Twitter presence, it might even be a good idea to sign up for an alternative service like Twitterless that also notifies you when you lose a follower. With almost 80% of Twitter users having less than 10 total tweets, it might be required to weed out the inactive ones regularly. For this you can use Nest. Unclutterer or Twitoria, which block users who are following more than a certain number of people or who have been inactive for a certain number of days.
Using URL Shortners:
With that 140 character limit, a handy URL shortner will prove to be one of your most needed services in Twitter world. Initially Twitter was built in with Tiny URL, later replaced by bit.ly. If you use a dedicated Twitter client this job will be taken care of more easily. Like on TweetDeck, enable “Autoshorten URLs” in the update window and TweetDeck will automatically shorten any URLs that you type or paste into the update box. To make the shortened version more recognizable, like TweetDeck, you too can use the youtu.be shortner for YouTube videos and flic.kr for Flickr links. Bit.ly does a fine job keeping track of clicks, however platforms like su.pr (stumble upon) will also best time of day to send out links.