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Google recently announced its interest in revitalizing the YouTube platform, by streamlining channels based on popular topics and categories. Each channel will feature professional-grade YouTube.com-missioned content apart from user-generated material.
In this manner, Google is not just bolstering the ever-embattled profitability of YouTube by bringing more than just user generated and viral content to living room, but also giving Google TV a whole new source to feature quality content for free. If successful, it would also manage to carve out an exciting new ecosystem for the humble web video.
YouTube also finally rolled out a free-for-all live streaming section, called YouTube Live (www.youtube.com/live). The service features numerous live-streamed shows, as well as sporting events. You can also add upcoming episodes to your Google Calendar. It is currently tying up with major content providers, and partner website for original content in India.
In related news, YouTube also partnered with Indiatimes to broadcast live streams of IPL matches, apart from highlights, and previous tournament footage.